You've applied lotion, heck you've probably applied it twice. Maybe you've tried expensive products, drugstore brands, body butters, creams, and oils... the list goes on and yet somehow your skin still feels dry, tight, flaky, or uncomfortable. If you've ever found yourself wondering, "Why is my skin still dry even after moisturizing?" you're not alone. Many people assume that applying lotion automatically solves dry skin, but the truth is more complicated. In many cases, dry